Launch your

flagship

Be more than a logo

To make headway, your startup needs an emotional connection with your audience.

A great logo helps, but it won’t secure the trade routes on its own.

Slipway is the branding agency for startups and small businesses. It’s never too early to stand out, attract new customers, and build loyalty. We will work with you to put a robust identity at the heart of your brand, taking a big business approach to strategy, naming, tone of voice and messaging, as well as visual identity and logo design. 

Thinking big doesn’t need a huge crew, a massive budget or heaps of marketing waffle. Just the clarity to act like an established brand, so you can avoid the doldrums.

Successful brands
are interesting

Everyone loves a good yarn. And as a business born out of an idea, you have a unique tale to tell.

Whatever your passion, that is the story of the brand, and it should be at the heart of everything. 

With more than 20 years of experience in storytelling for some of the biggest fish out there, we can help you inspire potential customers about your brand.

Successful brands
have a voice

A person holding a shell to her ear, to represent a customer engaging with the brand's tone of voice

When your clients know the cut of your jib, they can trust you. So it’s really important that they can recognise you from what you say.

Developing a personality for your business, and applying it consistently, can’t start soon enough. It will get the right customers on board, and keep them coming back.

Successful brands
are simple

Your idea can be complex. Your product can be intricate. But your brand should be easy to jump into.

Clarity in what you stand for is the key to setting up shop in people’s heads.

Once we know what your brand stands for and how it talks, we can distil it down to a simple, powerful hook that people recognise and remember.

Successful brands
are consistent

A row of nearly identical sailboats travelling in formation to represent the power of a consistent brand look and feel.

People’s attention is fleeting.

So for a new company, it’s even more important for your visual and verbal language to be as reliable as the tide.

Consistency helps people recognise you, and then your story can start to build.

With our experience in creating guidelines for global brands, we can work with you to set your guard rails.