Verbal Identity

A trusted voice at the helm is vital.

It establishes your character in the conversation with your customers.

By getting the tone right and sticking to it, you become familiar and reliable, earning people’s loyalty and bringing them with you on the voyage.

Brand Personality

A photograph of a bearded ship's captain in uniform, to represent the power of a recognisable personality for a brand.

It helps to know who’s in the wheelhouse.

People relate to you better if they can picture who you are, so we create a human personality sketch for the brand, based on your core beliefs.

With a character sketch to describe the brand, it makes it easier to fathom how we should speak, and stay consistent with what we say, and how we say it.

Tone of Voice

So we can always parrot the same tone, it’s useful to log a set of guidelines describing the right sound for the brand.

We plumb the depths of the brand voice, giving you concrete examples so you always stay in character whenever and wherever you speak. 

Your tone of voice will become a trusted sidekick that people can recognise you by.

Naming

A photograph focussing on the name painted on the back of a yacht, to represent the importance of choosing the right name for a brand.

If you haven’t moored yourself to a name yet, we can help find one.

Something with meaning for your business, but different from your competitors.

We’ll make sure it won’t get lost in international waters, and that it’s free as a domain name and on social media, so applying it will be plain sailing.