Visual identity
The look and feel of your brand plays a big role in putting you on people’s radar.
It helps people recognise you and separates you from the competition.
Together we can establish the visual tone, and create a set of guidelines worthy of a global brand so you can make a splash from day one.
Logo
The first port of call when most people think of branding. Your logo is important, but it’s only one tool in your wheelhouse.
We notice a logo because it’s attached to a message that resonates with us - then, if it’s simple and relevant, we notice it the second time we see it.
A good logo is simple, can go anywhere, and has a hook that helps you to associate it with the brand. Sometimes, it’s just finding the single unique element to make it yours.
A carefully chosen set of brand colours can really land you in the minds of your audience.
We can work with you to make sure your chosen palette reflects your personality, as well as ensuring legibility wherever you appear, and keeping clear water between you and your competitors.
Colour palette
Typography
Now we’ve battened down our content and the tone we’re speaking in, we can choose the typefaces that reflect our message and personality.
Serious or playful, modern or traditional: our style should reflect our words.
Together we’ll find a typographic treatment that has the right depth for your brand.
Imagery
How you navigate the visuals within your messaging plays a big part in establishing your tone and maintaining consistency.
Let’s decide what style of illustration or photography is right to hitch to your words and hold your audience.