Your Brand Story

In a big pond, how does a small fish stand out?

For growing businesses, it’s vital to offer something different from the established players.

We can help you analyse your positioning
and build on your business plan, to put you in a league of your own. 

What makes you special?

A tug outfitted as a firefighting boat, with its hoses jetting out water, to represent a brand behaving differently to stand out.

Great brands set a different course from their rivals.

We will work with you to analyse your category, taking a good look at what everyone else is doing.

Then we can agree how to steer your business, and your messaging, to highlight your unique advantage.

What is your vision?

Why does your business exist? And what will it leave in its wake?

Any brand identity needs to have the vision of the business at its heart. 

If you don’t have a vision statement, we can help craft a guiding light for your business.

Then we can plot the core beliefs that will shape your identity, and be the basis of all your communications. 

What are you offering?

A photograph of a uniformed gondolier piloting a gondola, to represent a brand that tells people clearly what it offers.

Why should potential clients come aboard with you?

Your customers want something you can deliver.

Together we will establish a concrete brand promise, an anchor for the brand that everything leads back to.

Your audience will know not just what you stand for, but what you can offer them.