A comprehensive do-it-yourself guide to help you create a powerful and consistent brand identity. In a simple question and answer format, this guide helps you:
Define your brand positioning and audience;
Articulate your purpose and vision;
Lay out your brand principles;
Refine your elevator pitch;
Write your brand promise and tagline;
Come up with a name;
Create a brand personality and tone of voice;
Establish your visual identity, including typography, logo, colours and imagery;
Establish a messaging framework for your brand communications.
A comprehensive do-it-yourself guide to help you create a powerful and consistent brand identity. In a simple question and answer format, this guide helps you:
Define your brand positioning and audience;
Articulate your purpose and vision;
Lay out your brand principles;
Refine your elevator pitch;
Write your brand promise and tagline;
Come up with a name;
Create a brand personality and tone of voice;
Establish your visual identity, including typography, logo, colours and imagery;
Establish a messaging framework for your brand communications.
